Immediately improve your sales performance by Selling with T.R.U.S.T.®

Building customer relationships is your key to success

First, its all about building T.R.U.S.T.®

	Developing value-added relationships with customers is critical to making a sale.
	Relationships are built on T.R.U.S.T.®— Truth, Relationship, Understand, Show, Take Action.
	We've trained thousands of industry professionals in our proven T.R.U.S.T.® techniques which produce immediate increases in sales, profits and close rate. Now it’s your turn.

Each week we hold seminars around the country, sponsored by York, Luxaire, Honeywell, Carrier,Bryant, Water Furnace and independent HVAC distributors representing all brands of equipment and enhancements.

Our seminars focus on developing fundamental selling skills and use proven training techniques – combining lecture, workshops, role-playing and behavior-reinforcing feedback. We always practice the skills during the training, ensuring that each graduate leaves with a new-found confidence and a solid understanding of how to "give the customer what they want."

Who should attend

Anyone with a desire to increase their sales, profits and close rate by building effective relationships with customers can benefit from our seminars. Among our graduates are:

	Contractor Sales People
	Contractor Sales Managers
	Selling Service Technicians
	Distributor Territory Managers
	HVAC Business Owners

Guaranteed results

We offer a full money-back guarantee. You will experience results immediately, and enjoy continued selling success, or we'll refund your tuition. With over 5000 seminar graduates, we're proud to say that every graduate has given their training experience excellent reviews. Nearly all of our students come to us through a personal referral from a past graduate